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BRAND GUIDELINES

COLOR SYSTEM

Our Color Palette

PRIMARY (DARK)

100 : 50 : 0 : 0

PRIMARY (LIGHT)

75 : 0 : 0 : 0

ACCENT (DARK)

0 : 38 : 100 : 0

ACCENT (LIGHT)

0 : 25 : 100 : 0

SECONDARY

38 : 13 : 0 : 0

NEUTRAL

0 : 0 : 0 : 70

PRIMARY (DARK)

Hex #0169B4

PRIMARY (LIGHT)

Hex #00B6ED

ACCENT (DARK)

Hex #F8AA02

ACCENT (LIGHT)

Hex #FDC302

SECONDARY

Hex #AACBEC

NEUTRAL

Hex #4d4d4d

TYPOGRAPHY

POPPINS

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Poppins is our go-to choice for both headlines and subheads, offering a modern and persuasive vibe. Use Poppins Bold and Semibold weights to make a bold statement that captures attention.

Download Poppins

Quicksand

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

For body copy, we trust Quicksand. This versatile font balances readability and contemporary style. Choose Quicksand Light or Medium for clear, readable text.

Download Quicksand

LIFESTYLE PHOTOGRAPHY

Keep it natural and authentic. Capture subjects in the midst of transactions or small business owners in their genuine settings, like their shops. A genuine look towards the camera is welcomed.

Images should be well-lit, clean, and beautifully composed, ideally with a nice depth-of-field effect.

Close-up shots of the POS hardware can also be used when appropriate.

A small business owner smiling at the camera

ICONOGRAPHY

Commonly used vector artwork & icons

Chat icon
Telephone Icon
An icon of a payment processor
Question icon
Checkmark icon
Clock icon
Target icon
Graph icon
Wallet icon
Illustration of a client getting paid by their customer via credit card

RECOLORING ARTWORK

Recolor vector artwork to match our brand’s palette. Use our light and dark blues for the majority of elements, with yellow for emphasis as needed.

Use lilac for background elements. This ensures a consistent and visually appealing representation of our brand.